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In total, the site offered the man four suitable profiles “in his area” – none of which met his criteria.One of them lived hundreds of miles away in Ireland and would be unreachable without an expensive ferry or plane journey.After filling in the questionnaire, the man registered for the site and was delighted with the follow-up email he received.It contained several profiles of highly promising matches all “waiting to contact him”.I didn’t want to put myself through all that.” The man, 54, from the North East, came across Elite Singles and thought it looked like a better bet for meeting someone more serious about finding a long-term partner.He was also impressed with the advertised fact that 18,000 new members were registering with the site every week – giving the impression that he’d be spoilt for choice of potential dates.
It offered her “unlimited personal introductions” to men serious about finding a relationship.
In the two years between 20 alone, revenue dropped by £9m from £168m to £159m.
This is mainly because cheaper competitor sites and smartphone apps, such as Tinder, have boomed in popularity, explaining why some of the UK’s pricier dating services are suffering – and possibly going to greater lengths to keep singles signed up on their books, Another site at the higher end of the dating market is Elite Singles, which is designed for people with a certain level of education.
It promises “affluent, educated men and women between the ages of 30 and 55, who are all looking for a long-term commitment.” It charges £180 a year for membership.
Another Telegraph Money reader, who does not wish to be named, turned to online dating after his relationship came to an end in February.One woman who is no stranger to the various pitfalls of dating services is Aileen Edwards, a 61-year-old health worker who cares for dementia sufferers. In her spare time she enjoys theatre, swimming and the great outdoors.